Released on = May 4, 2007, 2:13 pm

Press Release Author = Kate Forgach / Sinai Marketing

Industry = Management

Press Release Summary = Independent study and case study prove effectiveness of
Search Engine Optimizing

Press Release Body = Once upon a time, a dental practice could just throw together a
website, toss it up on the Internet and wait for clients to flock to their site.

With the exponential growth of Internet sites, however, this outdated strategy
ensures Google, Yahoo and MSN search engines will relegate such websites to their
bargain-basement pages.

It wasn't long before a new specialty emerged: Search Engine Optimization. This
complex process employs a variety of tactics to ensure the site appears on the first
pages of the major search engines. When combined with dental website design and
development, SEO is a sure-fire method of improving the volume and quality of
traffic for a website.

A 2006 study by Jupiter Research corroborated what had already become common
knowledge: "62 percent of search engine users click on a search result within the
first page of results, and a full 90 percent of users click on a result within the
first three pages of search results."

The study also found 88 percent of surfers unable to find the desired information in
the first three pages are more likely to change their search engine terms than to
look through additional results pages.

Is it any wonder page ranking became a vital aspect of Internet dental marketing?

Burying "keywords" into a websites code and content is the primary key to
optimization. Keywords are the words or phrases surfers use to find the information
they seek.

Sinai Marketing CEO Ali Husayni offered an example of how this dental website
marketing process can move a site to those highly desirable first pages.

"The cosmetic dentists at Smile South Florida came to us because they weren't
getting the desired traffic to their site," said Husayni. "When we first began
working in January with Dr. (Charles) Nottingham and his team, they appeared just
twice on the first pages of Google and nine times on Yahoo for their 212 primary
keywords. They were practically non-existent on MSN."

By implementing a variety of SEO techniques, including link building (creating
inbound links to a website) and regularly updating site content, the Fort Collins,
Colo.-based Sinai Marketing blew Smile South Florida's competitors out of the water.


"By April, they were appearing on the first pages of Google for 208 of their 212
keywords, like "Extreme makeovers in Fort Lauderdale" and South Florida Cosmetic
Dentist," said Husayni. "They were amazed to see the speed of our results."

The numbers for Yahoo and MSN were equally impressive. For the same 212 keywords,
Yahoo posted 176 and MSN posted over 200 first-page appearances.

Alex Nottingham, marketing director for the Fort Lauderdale and Boca Raton-based
dental practice, was fascinated by the SEO process. Before long, he was optimizing
the site on his own for such keywords as "Boca Raton cosmetic dentist" and "Fort
Lauderdale extreme makeover."

First page placement proved just the ticket to attract pre-qualified, potential
patients, saving Smile South Florida an enormous amount of time, energy and money.

"In my 30 years of dentistry, I have never seen so many new patient consultations,"
said Dr. Nottingham.

SEO expert John Reese perhaps put it best: "The key to dominating any market online
(now or in the future) is simple. It comes down to who has the highest average
visitor value and who has the most traffic."

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© 2007 Sinai Marketing, Inc. Authorization to post is granted, with the stipulation
that Sinai Marketing is credited as sole source. Linking to other sites from this
press release is strictly prohibited, with the exception of herein imbedded links.


Web Site = http://www.dentalwebmarketing.com

Contact Details = 123 N. College Ave., #200
Fort Collins, CO 80524
970.212.4606 (office)
970.212.4739 (FAX)
Kate@SinaiMarketing.com